CAMPFIRE STORIES FOR THE CORRUPTIONISTS
SPECIAL PROJECT
PARTNER
EU Anti-Corruption Initiative, RPDI
TASK
Tell important corruption cases about the corruption in Ukraine in an unusual format, which we all know since childhood.
AUDIENCE ANALYSIS
WHAT WE DID
CREATIVE IDEA
BRAND IDENTITY
ILLUSTRATIONS
DIGITAL DESIGN
STORYTELLING
PROMO AND DISTRIBUTION
Corruption is one of the scariest problems of Ukraine. Even scarier is the fact that everyone is so used to corruption that it turned into a usual background to most of Ukrainians, as if everyone was OK with the fact that the unscrupulous bureaucrats steal public money. And because of that, most of Ukrainians consider this problem to be rather dull than scary.

That's why we decided to remember the first time when people consciously meet their fears. Near the campfire! Scary stories about The Wheeled Coffin, The Black Hand and The Red Mark are the most typical stories that are told near the campfires by the Ukrainians – so we decided to combine those scary stories from childhood with the scary reality of nowadays.

That's how we made Campfire Stories for the Corruptionists. Once in a year they gather round the campfire and tell scary stories to one another – mostly about the cases when such kleptocrats as them were caught. We turned real anti-corruption cases by journalists and investigators into simple and funny stories that tell us that, well, being a corruptionist is bad. Or else the journalist will find you and… boo, reveal you!
CREATIVE IDEA
RESULTS
68 000
Total number of contacts
Project Management
TEAM
Design
Illustrations
Client Management
Yuliia Salizhenko
Valeriia Gorodchanina
Valeriia Gorodchanina
Yuliia Salizhenko
Text
Editing
Yuliia Salizhenko
Yurii Marchenko
If you like __ this project and want to create something similar with us, contact our team at ____________. You can read more about the conditions ______ .
We are always eager to cooperate!
If you like this project and want to create something similar with us, contact our team at
You can read more about the conditions
We are always eager to cooperate!