CHILDREN RULE THE WORLD
COMMUNICATION PROJECT
TASK
Talk about children's rights in a way that would convince both parents and children that this information is important. Find those audiences on the platforms where they tend to spend their time, and engage influencers to support that idea.
AUDIENCE ANALYSIS
WHAT WE DID
CREATIVE IDEA
BRAND IDENTITY
MANIFESTO
DIGITAL DESIGN
STORYTELLING
PROMO AND DISTRIBUTION
HASHTAG FOR A CAMPAIGN
VIDEO PRODUCTION
What, do you mean children also have rights? Are these rights often violated? Can I do something so that those rights won't be violated? Yes, yes, and yes. Unfortunately, until now not only children's rights are often violated – even worse, neither children nor their parents know about them.

In connection with the anniversary of United Nations Convention on the Rights of the Child, we collaborated with UNICEF Ukraine to launch an educational campaign to prove that children are self-consistent creative individuals, who have the right to freedom of thought and self-expression. But how do we send this message to the children?

Firstly, they won't listen to the adults – so only children should talk about children's rights, and we can only help them with that. Therefore, we surveyed children from 6 to 16 years about which problems they usually face and how they fight with the lack of understanding at home, in school, with friends or with their parents. Based on their replies, we wrote a poetic manifesto about children's rights and invited children to read it aloud in a creative video.

Secondly, how can we make as much as possible children find out about this manifesto? By going to TikTok – the place where children tend to spend most of their time! We launched a challenge #ДітиКеруютьСвітом (#ChildrenRuleTheWorld), in which the participants read their favorite parts of the manifesto aloud and invited more children to fight for their rights.

But there is another audience which sometimes violates children's rights and who can stop this violation. This audience is the adults. To reach out to them, we created a FAQ about children's rights, made a test, which helped them to check their knowledge of children's rights, and launched a flashmob on Facebook, in which the adults told how they fought for their freedom of expression in their childhood. Many adult influencers responded to our call: "Kazka" band (↗), Taras Topolya (↗), Marichka Padalko (↗), Anatolii Anatolich (↗) and many others.
CREATIVE IDEA
RESULTS
>2 000 000
Total number of contacts
UNIQUE RESULT
We turned up the heat on TikTok thanks to Ukrainian-language content and got thousands of comments under TikTokers' videos like "Wow! Ukrainian language!"

On World Children's Day, the users shared their memories from their childhood with hashtag #дітикеруютьсвітом (#childrenruletheworld).
Strategy
TEAM
Client Management
Design
Text
Project Management
Mariia Fronoshchuk
Mariia Fronoshchuk
Valeriia Gorodchanina
Yuliia Salizhenko
Yuliia Salizhenko
If you like __ this project and want to create something similar with us, contact our team at ____________. You can read more about the conditions ______ .
We are always eager to cooperate!
If you like this project and want to create something similar with us, contact our team at
You can read more about the conditions
We are always eager to cooperate!