What, do you mean children also have rights? Are these rights often violated? Can I do something so that those rights won't be violated? Yes, yes, and yes. Unfortunately, until now not only children's rights are often violated – even worse, neither children nor their parents know about them.
In connection with the anniversary of United Nations Convention on the Rights of the Child, we collaborated with UNICEF Ukraine to launch an educational campaign to prove that children are self-consistent creative individuals, who have the right to freedom of thought and self-expression. But how do we send this message to the children?
Firstly, they won't listen to the adults – so only children should talk about children's rights, and we can only help them with that. Therefore, we surveyed children from 6 to 16 years about which problems they usually face and how they fight with the lack of understanding at home, in school, with friends or with their parents. Based on their replies, we wrote a poetic manifesto about children's rights and invited children to read it aloud in a creative video.
Secondly, how can we make as much as possible children find out about this manifesto? By going to TikTok – the place where children tend to spend most of their time! We launched a challenge #ДітиКеруютьСвітом (#ChildrenRuleTheWorld), in which the participants read their favorite parts of the manifesto aloud and invited more children to fight for their rights.
But there is another audience which sometimes violates children's rights and who can stop this violation. This audience is the adults. To reach out to them, we created a FAQ about children's rights, made a test, which helped them to check their knowledge of children's rights, and launched a flashmob on Facebook, in which the adults told how they fought for their freedom of expression in their childhood. Many adult influencers responded to our call: "Kazka" band (↗)
, Taras Topolya (↗)
, Marichka Padalko (↗)
, Anatolii Anatolich (↗)
and many others.