CONSCIOUS SELFIES
SPECIAL PROJECT
PARTNER
Asbis (authorized distributor of Apple in Ukraine)
TASK
To use all the opportunities of iPhone XR to do something important – to draw the attention of the people to the historical places of Kyiv and popularize a trend on conscious selfies.
AUDIENCE ANALYSIS
WHAT WE DID
CREATIVE IDEA
BRAND IDENTITY
PHOTO PRODUCTION
DIGITAL DESIGN
STORYTELLING
PROMO AND DISTRIBUTION
We decided to find out the parameters of a new phone which are paid attention to in the first place. It turned out that the main thing people care about is the quality of a photo. Our world became visual long ago, and now it is important for literally everything to be instagrammable. Therefore, when we discussed this project with the representatives of authorized distributor of Apple in Ukraine, we thought: why don't we make something socially useful while praising one really good camera?

Kyiv is full of picturesque places for selfies. Still, not many of those places are really valuable or important. Why don't we suggest that people take their selfies in places where apart from the beautiful background there will be an interesting and important story of the place itself? We created a list of such places: museums, Kyiv Velodrome, Samosad (Kyiv park which was created and maintained only by Kyiv citizens and businesses), Zhovten cinema etc. Then, we went to those places together with photographer Nik Zhukevych, took a picture of those places on a new iPhone and told a story of those locations. As a result, we made a route, each stop in which is ot only picturesque, but historically important for Kyiv as well.
CREATIVE IDEA
RESULTS
>678 300
Total number of contacts
10:00
Average reading time
Project Management
TEAM
Design
Text
Client Management
Yuliia Salizhenko
Valeriia Gorodchanina
Tetiana Kapustynska
Olena Teselko
Photo
Editing
Kolia Zhukevych
Yurii Marchenko
Next case
NEXT
CASE
If you like __ this project and want to create something similar with us, contact our team at ____________. You can read more about the conditions ______ .
We are always eager to cooperate!
If you like this project and want to create something similar with us, contact our team at
You can read more about the conditions
We are always eager to cooperate!