We decided to find out the parameters of a new phone which are paid attention to in the first place. It turned out that the main thing people care about is the quality of a photo. Our world became visual long ago, and now it is important for literally everything to be instagrammable. Therefore, when we discussed this project with the representatives of authorized distributor of Apple in Ukraine, we thought: why don't we make something socially useful while praising one really good camera?
Kyiv is full of picturesque places for selfies. Still, not many of those places are really valuable or important. Why don't we suggest that people take their selfies in places where apart from the beautiful background there will be an interesting and important story of the place itself? We created a list of such places: museums, Kyiv Velodrome, Samosad (Kyiv park which was created and maintained only by Kyiv citizens and businesses), Zhovten cinema etc. Then, we went to those places together with photographer Nik Zhukevych, took a picture of those places on a new iPhone and told a story of those locations. As a result, we made a route, each stop in which is ot only picturesque, but historically important for Kyiv as well.