ECOISM MANIFESTO
COMMUNICATION PROJECT
PARTNER
Intertop
TASK
Show to the millions of Intertop's clients that the Intertop's course is changing towards sustainability. Explain that sustainability is cool to those clients.
AUDIENCE ANALYSIS
WHAT WE DID
CREATIVE IDEA
PHOTO PRODUCTION
VISUAL COMMUNICATION
DIGITAL DESIGN
STORYTELLING
In times when climate crisis is obvious, the lifestyle and production which seemed normal even 50 years ago looks barbaric now. Someone may think: OK, but it's got nothing to do with me! But here's the thing. As a consumer, every day each of us chooses which trends to follow – the ones that save coral reefs or the ones that match the Pantone of the Year. But research suggests that the companies in Ukraine (as well as in the rest of the world) can make this choice easier and more comfortable for us by helping the consumers to choose more sustainable and high-quality products.

In 2019, Intertop, which collaborated with sustainable brands and introduced ecological projects, chose a new strategic growth priority – raising awareness of sustainability culture among its clients. As the company started to change systematically, our team helped Intertop to form a communication concept. We also chose the main messages of this communication and created the Ecoist Manifesto – the message from the people who understand that taking care for nature means taking care for yourself. We produced a photoshoot and the design for the new summer online and offline campaigns in order to make ideas of sustainability more appealing to Ukrainians.
CREATIVE IDEA
UNIQUE RESULT
We collaborated with copywriter Oksana Honchar to create a new word – Ecoists – to define people who combine egoism and ecology in themselves. Ecoists are the people who understand that taking care for nature means taking care for yourself. We were glad to see posters of such a campaign on Kyiv Metro stations and on the billboards of Khreshchatyk street, the central street of Kyiv.
Strategy
TEAM
Client Management
Design
Project Management
Mariia Fronoshchuk
Mariia Fronoshchuk
Mariia Fronoshchuk
Valeriia Gorodchanina
Yuliia Salizhenko
Copywriting
Oksana Honchar
Photoshoot Style
Nataliia Osadcha
Oleksandra Serafymovych
Photo
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CASE
If you like __ this project and want to create something similar with us, contact our team at ____________. You can read more about the conditions ______ .
We are always eager to cooperate!
If you like this project and want to create something similar with us, contact our team at
You can read more about the conditions
We are always eager to cooperate!