In times when climate crisis is obvious, the lifestyle and production which seemed normal even 50 years ago looks barbaric now. Someone may think: OK, but it's got nothing to do with me! But here's the thing. As a consumer, every day each of us chooses which trends to follow – the ones that save coral reefs or the ones that match the Pantone of the Year. But research suggests that the companies in Ukraine (as well as in the rest of the world) can make this choice easier and more comfortable for us by helping the consumers to choose more sustainable and high-quality products.
In 2019, Intertop, which collaborated with sustainable brands and introduced ecological projects, chose a new strategic growth priority – raising awareness of sustainability culture among its clients. As the company started to change systematically, our team helped Intertop to form a communication concept. We also chose the main messages of this communication and created the Ecoist Manifesto – the message from the people who understand that taking care for nature means taking care for yourself. We produced a photoshoot and the design for the new summer online and offline campaigns in order to make ideas of sustainability more appealing to Ukrainians.