LITTATTOO
SPECIAL PROJECT
TASK
Turn the classic lines of Ukrainian literature into a stylish widget – and to make everyone want to have a temporary tattoo with quotes of Ukrainian poets.
CREATIVE IDEA
WHAT WE DID
PRODUCT DESIGN
PHOTO PRODUCTION
OFFLINE STAND
DIGITAL DESIGN
STORYTELLING
PROMO AND DISTRIBUTION
Ukrainian literature is difficult – and so is Ukrainian history. The literature is difficult because Ukrainian people had to go through many ordeals which surely left their mark on the art of Ukrainians. Ukrainians usually study a part of those difficult poems and essays in school, in time, when most part of the pupils are not ready to understand the deep connotations of the works they study. As a result, many Ukrainian teenagers after graduating from schools keep the impression that Ukrainian literature is something weird and not very interesting. When a person has such a conviction, it is very difficult to make him or her interested in Ukrainian literature again. Therefore, we tried to invent some sort of cognitive mechanism which would turn Ukrainian authors that one would dream of having killed in Ukrainian literature lessons into those one would dream of having a picture of on oneself.

That was what we thought before making Litttattoo project, in which we combined quotes by Ukrainian classic authors, temporary tattoos from our childhood, and brutal style of old school tattoos. We looked through the works of Ivan Franko, Maksym Rylskyi, Taras Shevchenko, Lesia Ukrayinka, Ivan Kotlyarevskyi etc. to find the lines which anyone could cite or at least finish even if woken up in the middle of the night. For instance, one of such phrases is "Реве та стогне…" ("Reve ta stohne…" or "The mighty Dnieper…" as translated by John Weir), which anyone in Ukraine could continue with "Дніпр широкий…" ("Dnipr shyrokyi…" or "Roars and bellows…" as translated by John Weir). We put those quotes on decal and asked tattoo artists to help us make them look cool.

"Looks nice, and it doesn't blunder your skin like ink!" – said a grandma which walked past our mount on "Knyzhkovyi Arsenal" Festival. For us, showing our littattoos on an offline festival was a unique chance to get some feedback from people for whom we did this project. We placed littattoos on parents and children, on writers and politicians, on hipsters and on celebrities. But the best part of all that was the fact that one of our customers took those littattoos to Pishchane village in Cherkasy oblast, where she gave them to the children during Ukrainian Literature lesson. That's how the new and fresh view on classic Ukrainian authors got where we wanted it to get – to the Ukrainian schools.
CREATIVE IDEA
RESULTS
500 000
Total number of contacts
8000
Littattoos sold
UNIQUE RESULT
Our littattoos got into prime-time news on TV, into Pishchane village in Cherkasy oblast, and even into tabloids, which claimed that pop singer Anna Zavalska had herself inked with a patriotic tattoo. We even heard that there was at least one person who indeed had themselves inked with the picture from our littattoo with Hryhoriy Skovoroda quote "Світ ловив мене та не спіймав" ("Svit lovyv mene ta ne spiymav", "The world tried to capture me but didn't succeed".)
Project Management
TEAM
Digital Design
Photo
Tattoo Sketches
Yuliia Salizhenko
Arthur Noir
Mariia Fronoshchuk
Khrystyna Kulakovska
Pavlo Livsi
Next case
NEXT
CASE
If you like __ this project and want to create something similar with us, contact our team at ____________. You can read more about the conditions ______ .
We are always eager to cooperate!
If you like this project and want to create something similar with us, contact our team at
You can read more about the conditions
We are always eager to cooperate!