OKHOROSHENNYA
COMMUNICATION PROJECT
TASK
We redefined notices – one of the most important parts of city communication – by making them user-friendly and effective. We showed that the Crello company solves real world problems and cares for the society.
AUDIENCE ANALYSIS
WHAT WE DID
CREATIVE IDEA
BRAND IDENTITY
COMMUNICATION STRATEGY
DIGITAL DESIGN
STORYTELLING
PROMO AND DISTRIBUTION
VIDEO PRODUCTION
"In order to elevate the quality of the sojourn of the leaseholders on the adjacent territory, it was decided on the sitting of a committee to have the bench deployed in front of the first entrance of the building. Kind regards, House Administration". (Translator's note: we tried our best to translate this unique pile of words into English, but if you still don't get how awkward such notices sound in Ukrainian, check out "Strange Planet" by Nathan W Pyle (↗). It really sounds like the aliens from this comic.) This is how a typical notice on a Ukrainian house looks like. And, by the way, this one is definitely not the worst one we've seen. But who told you that the notices have to be like that? Who told you that the simple human language is prohibited from the notices? Definitely not us!

In 2019, our team tried to redesign city communication. We asked help from Crello – Ukrainian online service which helps to make professional design even for those who are not designers themselves. We began with analyzing the most typical notices, which are usually put near the entrances, on fences, or near the cars. Then we just rewrote them in normal people speak, adding some empathy, humor, simplicity, and high-quality design.

Just imagine that you want to warn your neighbors about the shindig in your flat – or ask whether they have seen your missing cat. You surely have little time and even less design knowledge. Then, the simplest thing to do is to go to crello.com, choose one template from Okhoroshennya project that you need, add your own text, photo and contact information. Done! What's important is that all those steps take one a few minutes and look good even if the person tries to make it look awful.
CREATIVE IDEA
RESULTS
>150 000
Total number of contacts
UNIQUE RESULT
Utility provider "Kyivavtodor" started using Okhoroshennya templates in their notices (↗). People started sharing this project in their Apartment Building Co-Owner Association messenger groups. Our colleague, Tania Kapustynska, used those Okhoroshennya templates to find her missing cat.
Project Management
TEAM
Client Management
Design
Strategy
Oleksii Pedosenko
Olena Teselko
Valeriia Gorodchanina
Mariia Fronoshchuk
Editing
Video
Text
Yurii Marchenko
Oleh Hnatiuk
Yuliia Salizhenko
If you like __ this project and want to create something similar with us, contact our team at ____________. You can read more about the conditions ______ .
We are always eager to cooperate!
If you like this project and want to create something similar with us, contact our team at
You can read more about the conditions
We are always eager to cooperate!