POLITTINDER
SPECIAL PROJECT
PARTNER
Suspilne
ТASK
To acquaint Ukrainians with all the 44 candidates who took part in the first round of 2019 Ukraine presidential elections. To suggest checking the information about the candidate you want to vote for. To make all of that fun.
AUDIENCE ANALYSIS
WHAT WE DID
CREATIVE IDEA
BRAND IDENTITY
DIGITAL DESIGN
STORYTELLING
PROMO AND DISTRIBUTION
2019 Ukraine presidential elections broke the record for the number of competitors – there were 44 of them! Needless to say that it was extremely difficult to check the profiles of each of them, analyze their information and not to go mad. Our team decided to help our readers with all that (except for going mad) despite the fact that usually we stayed away from the politics – as the future of Ukraine depended on those elections.

How do you make people check out all the candidates that wanted to compete in the elections? After a quick look, we understood that we didn't need to invent anything – the most practical and contagious behavioral pattern is already invented. Tinder swipe is that pattern; that's why we decided to make a special Tinder-like website, where the only profiles you can check is the profiles of the candidates for the elections.

Then, we asked ourselves – how do we show only truth about each candidate? We added four links to each profile: link to the candidate's election agenda, link to each candidate's revenue declaration from National Agency of Corruption Prevention (NACP), link to the candidate's political history, and the data about the candidate being involved in anti-corruption investigations by Chesno. One could also check how often the politician tells the truth, using "The Corpus of Lies" ("Antolohiya Brekhni") tool by VoxCheck. And last but not the least, we added some humor in the candidate description – so that the important things would not be dull. We also wrapped it up so that no-one could bring a case against us – yet it wasn't our creativity which helped us in this case, but a good lawyer.
CREATIVE IDEA
RESULTS
172 500
Total number of contacts
08:00
Average reading time
UNIQUE RESULT
Because of the partnership with global network UA:Suspilne we also managed to distribute the project not only within Kyiv, but to the different regions of Ukraine as well. In 2020, we collaborated with MDF to return Politinderfor 2020 Local Elections in Odesa (↗), Sumy (↗), and Slovyansk (↗).
Project Management
TEAM
Design
Text
Client Management
Yuliia Salizhenko
Valeriia Gorodchanina
Yuliia Salizhenko
Yurii Marchenko
Mariia Fronoshchuk
Next case
NEXT
CASE
If you like __ this project and want to create something similar with us, contact our team at ____________. You can read more about the conditions ______ .
We are always eager to cooperate!
If you like this project and want to create something similar with us, contact our team at
You can read more about the conditions
We are always eager to cooperate!