Our age is the age of fakes, post-truth and a whirlwind of information. It is difficult to sort all this out, especially after you had a hard day at work. That's why most of us can't analyze information, don't check the sources and don't think critically. We decided to help our audience with that, so we made Vyhravaino! – an intellectual lottery, where for being clever and using your knowledge you can win prizes.
Each month, our team chose a few important topics (such as: state system, human rights, health and medicine, financial literacy, or climate crisis), uncovered them simply yet in detail, and asked the readers to check their knowledge on those topics after reading by taking a test. Among those who passed the test with flying colors, we drew prizes which were so good that we would be glad to have them by ourselves: tickets to Rome, smart TV, robot vacuum, air purifiers etc. In this way, we rewarded people for their intelligence and curiosity, and companies like Allo and KIVI helped us with this.
To carry out this project, we developed a simple online-platform with test mechanics, signing up and logging in through SMS. And all of that for a good reason! It was extremely important for us to make this project transparent and fraud-protected. We made the drawing via live streams on Facebook, which added the interactivity and dispelled the doubts about our honesty.
Apart from the gifts, we used a few mnemonic hints in order to help the readers to remember the information in them. Firstly, tests: the research confirm that when you read a story, and then answer a few questions about it, you are more likely to remember it better than when just reading it without any questions. Secondly, humor: one will remember the emotional story better than the one with just bare facts. And finally, simple explanations and examples: we didn't use any difficult concepts in any material and relied on the real experience that our audience has.